Un produs, in special o moda, care atrage rapid atentia publicului pasionat si care atinge maximum de vanzari in scurt timp, dar care scade rapid in popularitate; adica, un produs popular cu un cuclu de viata scurt. Vezi Fashion (moda).
A product, especially a fashion, that comes quickly to the attention of an eager public, achieves peak sales in a relatively short time, and rapidly declines in popularity; that is, a popular product with a particularly short life cycle. See Fashion.