O agentie sau o organizatie, de exemplu o banca, o companie de transporturi sau o agentie de asigurari, care furnizeza asistenta specializata membrilor unui canal de marketing; institutia care asigura asistenta nu ia seama de bunuri.
An agency or organisation, such as a bank, transport company or insurance agency, which provides specialised assistance to members of a marketing channel; the facilitating channel institution does not take title to the goods.
