Situatii de cumparare care cer un efort considerabil deoarece cumparatorul nu are nici o experienta anterioara cu furnizorii produsului; se mai numeste si luare de decizie extensiva (Extensive Decision Making). Vezi Limited Problem Solving (rezolvare limitata de probleme); Routne Problem Solving (rezolvare de probleme de rutina).
Buying situations which require considerable effort because the buyer has had no previous experience with the product or suppliers; also called Extensive Decision Making. See Limited Problem Solving; Routine Problem Solving.
