Abordare de stabilire globala a pretului in care firma aplica acelasi pret in toate tarile pentru produsul sau si in care se asteapta ca toti cumparatorii sa plateasca cheltuelile aditionale de transport si costurile de import. Vezi Adaptation Approach to Pricing (abordarea adaptativa de stabilire a pretului); Geocentric Approach to Pricing (abordarea geocentrica de stabilire a pretului).
An approach to global pricing in which a firm sets the same price for its product around the world and expects purchases to pay whatever additional freight and import costs apply. See Adaptation Approach to Pricing; Geocentric Approach to Pricing.
