Incercarea de a prezice natura si intensitatea fortelor de micromediu si de macromediu care pot sa afecteze luarea deziilor unei firme si care pot avea un impact asupra performantelor sale pe o anumita perioada.
Attempting to predict the nature and intensity of the microenvironmental and macroenvironmental forces that are likely to affect a firm's decision making and have an impact upon its performance in a given period.
