Strategie de competitie adoptata de un rival puternic pentru a ataca liderul; pretendentul la segmentul de piata porneste un atac pe mai multe fronturi deodata in incercarea de a distruge stabilitatea liderului pe piata.
A competitive strategy used by a strong challenger to attack the market leader; the market challenger launches an attack on several fronts at once in an attempt to break the leader's grip on the market.
