Activitate de advertising derulata continuu la un nivel relativ scazut pentru aminti constant mesajul publicului tinta. Acest termen este opusul lui 'burst campaign'(vezi: Burst Campaign, Continuity, Flight, Laydown, Pulsing, Strike Rate).
Advertising activity run continuously at a relatively low level to provide regular reminders to the target audience. Opposite of a 'burst campaign' (see Burst Campaign, Continuity, Flight, Laydown, Pulsing, Strike Rate).
