Nivelul de disponibilitate selectat pentru un anumit produs; nivelul ales va depinde de capacitatea de productie, de marimea pietei tinta, de stabilirea pretului, politicile de promovare si de cerere. Vezi Exclusive Distribution (distributia exclusiva); Intensive Distribution (distributia intensiva); Selective Distribution (distributia selectiva).
The level of availability selected for a particular product by the marketer; the level of intensity chosen will depend upon factor such as the production capacity, the size of the target market, pricing and promotion policies and the amount of product service required by the end-user. See Exclusive Distribution; Intensive Distribution; Selective Distribution.
