O piata in care trebuie facute produse separate pentru fiecare client, pentru ca fiecare are alte nevoi; se mai numeste si segmentare completa. Vezi Customised Marketing Mix (mix de marketing ajustat); Market Atomisation Strategy (strategie de atomizare a pietei).
A market in which separate products must be made for each customer because each has different needs; also referred to as Complete Segmentation. See Customised Marketing Mix; Market Atomisation Strategy.
