Modul in care o tehnologie inovatoare se raspandeste intr-o piata de la un grup la altul in conformitate cu pregatirea orientata spre adoptie a fiecarui grup. Vezi Diffusion of Innovation (difuzarea inovatiei).
The manner in which an innovative technology spreads across a market group by group according to the readiness of each group to adopt it. See Diffusion of Innovation.
