O strategie de stabilire a pretului in care compania pune preturi diferite pentru acelasi produs in functie de tipul de consumator, momentul achizitionarii etc; se mai numeste si stabilire discriminatorie a pretului, stabilirea flexibila a pretului, stabilire de pret multipla, stabilirea variabila a pretului. Vezi One-Price Police (politica pretului unic).
A pricing strategy in which a company sets different prices for the same product on the basis of differing customer type, time of purchase, etc; also called Discriminatory Pricing, Flexible Pricing, Multiple Pricing, Variable Pricing. See One-Price Policy.
