Divizarea populatei eterogene dintr-o tara in categorii relativ omogene in functie de niste variabile; se mai numeste si segmentare in functie de statutul existential;. Vezi Segmentation Bases (bazele segmentarii).
The division of the heterogeneous population of a country into relatively homogeneous groups on the basis of variables within the population mix; sometimes called State-of-Being Segmentation. See Segmentation Bases.
