O segmentare a vizionarilor/ascultarilor dintr-o zi, care ajuta la stabilirea rate card-urilor. De obicei este o structurare pe ore- ex.: 2000-2300, carora li se dau nume mari, descriptive-ex.: ora de varf, dimineata. Cei care cumpara spatiu vor negocia segmentele dayparts in functie de media plan.
A section of the viewing or listening day, which helps to structure rate cards. Usually segmented by time hours, eg. 2000-2300, which may be given broad descriptive names, eg. peak time, breakfast time, coffee time, drive time. Time buyers will negotiate dayparts according to the media plan.
