Acronim pentru Defining Advertising Goals for Measured Advertising Results (definirea obiectivelor de advertising pentru rezultatele masurate de advertising), dupa titlul unei carti de Russell H. Colley (New York: Association of National Advertisers, 1961). Vezi DAGMAR approach.
Acronym for Defining Advertising Goals for Measured Advertising Results, after the title of a book by Russell H. Colley (New York: Association of National Advertisers, 1961). See DAGMAR Approach.
