In marketingul international, program de marketing realizat special pentru o tara anume. Vezi Complete Segmentation (segmentare completa); Custom Marketing (marketing adaptat); Disaggregated Market (piata dezagregata); Market Atomisation Strategy (strategie de piata atomizata).
In international marketing, a marketing program uniquely designed for a particular country. See Complete Segmentation; Custom Marketing; Disaggregated Market; Market Atomisation Strategy.