Management coerent al contactelor si interactiunilor cu clientii. (Acest termen este deseori folosit in legatura cu folosirea IT, dar IT-ul ar trebui sa fie privit ca facilitator al CRM-ului).
The coherent management of contacts and interactions with customers. (This term is often used as if it related purely to the use of IT, but IT should in fact be regarded as a facilitator of CRM).
