Card, biletel, document care este inregistrat cu date pertinente despre un client (nume, adresa, istoria conturilor etc) ca ajutor pentru agentul de vanzari care il va contacta pentru incheierea unei tranzactii.
A card, slip or computer file on which is recorded pertinent facts about a prospect or customer (name, address, account history, etc.) as an aid to making a sale when next contacted by a salesperson.