Custom Publishing

Publicarea unei reviste de catre o organizatie pentru a intari legaturile cu clientii si pentru a exercita un control mai mare asupra mediului editorial in care apare reclama; o revista obisnuita va lasa loc pentru spatiu de reclama pentru a acoperi costurile de lansare si pentru a capata un aer de incredere. Jenny Craig International, Mary Kay Cosmetics, the Benetton Group and IBM Corp. au lansat reviste.

The publishing of a magazine by an organisation wishing to strengthen its bonds with its customers and to exercise greater control over the editorial environment in which its advertisements appear; a custom published magazine will usually carry outside advertisements as well in order to defray the cost of the launch and lend an air of legitimacy. Jenny Craig International, Mary Kay Cosmetics, the Benetton Group and IBM Corp. have all launched magazines.

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