Activitate de marketing in care compania incearca sa satisfaca nevoile fiecarui client; se mai numeste si Market Atomisation Strategy (strategie de atomizare a pietei). Vezi Disaggregated Market; Complete Segmentation; Customised Marketing Mix.
Marketing activity in which a company attempts to satisfy the unique needs of every customer; also called Market Atomisation Strategy. See Disaggregated Market; Complete Segmentation; Customised Marketing Mix.
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