CPP (Cost per Point)

CPP reprezinta costul livrarii unui punct de rating in target, sau 1% din audienta. Folosit in televiziune si radio, ca instrument de planificare pentru a determina cat spatiu mediatic poate fi cumparat pentru un buget stabilit.

CPP-s represent how much it would cost to deliver one target rating point, or 1% of target audience. Primarily used in television and radio buying as a comparison and planning tool to determine how much media can be afforded at a given budget level.

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