Forma de BTL in care corporatia ofera fonduri unui grup, unei asociatii, unui grup sportiv etc, in schimbul unor oportunitati de promovare a identitatii marcii. Vezi Below-the-Line Advertising.
A form of below-the-line advertising in which a corporation offers funding to a group, association, sporting body, etc. in return for a range of promotional opportunities. See Below-the-Line Advertising.
