An acronym for “Create Once, Publish Everywhere,” the cornerstone of content marketing. This can also sometimes be called “atomization.” For example, one might take an e-book and break it down into a white paper, several blog posts, an infographic and a video, publishing each to different users along the content funnel and on different channels.
![Sam van Zoest & Sarah van Ierlant: It’s encouraging to see that, even amid social and political crises, there are always groups or individuals who choose to do the right thing](https://media.iqads.ro/2024/11/4-cover-410.jpg)