Distributia masurata a unei publicatii oferita gratuit cititorilor si care se subscrie anumitor criterii(de obicei business-to-business/presa profesionala). Ar putea viza membrii unei asociatii, dar de cele mai multe ori se adreseaza oamenilor care au un anumt nivel de influenta asupra achizitiilor business prin functia lor.
The measured distribution of a publication issued free of charge to readers who qualify under certain criteria (usually within business-to-business/professional press). This could be membership of an association, but in most cases it is to people identified as having a certain level of influence over business purchases via their job title or job function.
