Forma de promovare a vanzarilor in care consumatorii sunt incurajati sa cumpere mai devreme sau in cantitati mai mari, prin intermediul unor premii in bani sau in produse. Vezi Sales Promotion (promovarea vanzarilor).
A form of sales promotion in which consumers are induced to buy earlier, or in greater quantity, by the offer of prizes of cash or merchandise to be won in a competition. See Sales Promotion.