Strategie de dezvoltare in care compania adauga produse si segmente de piata care nu au nici o legatura cu domeniul de sau de afacere. Vezi Concentric Diversification (diversificarea concentrica); Horizontal Diversification (diversificarea orizontala).
A growth strategy in which a company seeks to develop by adding totally unrelated products and markets to its existing business. See Concentric Diversification; Horizontal Diversification.
