Strategie de dezvoltare in care compania adauga noi produse la linia pe care o detine pentru a atrage noi clienti; se mai numeste si diversificare convergenta. Vezi Conglomerate Diversification (diversificare conglomerata); Horizontal Diversification (diversificare orizontala).
A growth strategy in which a company seeks to develop by adding new products, also called convergent diversification, to its existing product lines to attract new customers. See Conglomerate Diversification; Horizontal Diversification.
