Stabilirea pretului pentru un produs la nivelul optim, in functie de costuri si profit, astfel incat cererea unui produs care este folosit impreuna cu acesta va creste; se urmareste maximizarea profiturilor ambelor produse.
The pricing of one product at the optimum level, regardless of cost or profit considerations, so that the demand for another product which is used with it will increase and so maximise the profits from both products together.
