Incercarea de a schimba credintele cumparatorului in ceea ce priveste atributle produsului concurentei; incercarea poate fi folositoare in cazurile in care cumparatorii au o parere prea buna despre calitatea produsului concurentei. Vezi Market Positioning (pozitionarea de marketing).
Attempting to change the beliefs of buyers about the attributes of a competitor's product; the attempt may be especially useful in cases where buyers generally have an inflated perception of the quality of a competitor's product. See Market Positioning.
