Metoda de stabilire a pretului in care determinantul principal este pretul unui produs similar vandut de un concurent mai puternic, si nu cererea consumatorului sau costul de productie. Vezi Cost-Plus Pricing; Target Return Pricing; Value Pricing.
A method of pricing in which a manufacturer's price is determined more by the price of a similar product sold by a powerful competitor than by considerations of consumer demand and cost of production. See Cost-Plus Pricing; Target Return Pricing; Value Pricing.
