Masura in care un produs nou cere consumatorilor sa se familiarizeze cu metode neobisnuite de utilizare; un determinant major al ratei de adoptie a unui produs nou. Vezi Adoption Rate Determinants (determinantii ratei de adoptie).
The extent to which a new product requires consumers to adjust to unfamiliar methods of use; a major determinant of the rate of new product adoption. See Adoption Rate Determinants.
