Stadiul final al unui proces de dezvoltare a unui nou produs in care se ia decizia ca produsul sa se fabrice la cea mai inalta capacitate si sa fie lansat. Vezi New Product Development (dezvoltarea unui produs nou); Product Launch (lansarea produsului).
The final stage of the new product development process in which the decision is made to put the new product into full scale production and to launch it. See New Product Development; Product Launch.
