Dubiu care apare cand un cumparator devine constient ca produsul alternativ ii poate oferi mai multe beneficii decat cel pe care l-a cumparat. Cumparatorul se intreaba daca a luat decizia potrivita.
A doubt that surfaces when a buyer becomes aware that an alternative product may offer more desirable benefits than the one purchased. The buyer wonders whether the right choice has been made.
