Persuadare aditionala a unui agent de vanzari asupra unui cumparator pentru a incheia actul de vanzare; persuadarile pot include reduceri de pret, rabaturi, credit extins, costuri de livrare mai mici etc.
An additional inducement offered to a potential buyer by a salesperson in order to close a sale; inducements might include price discounts, rebates, extended credit, reduced delivery charges, etc.