Produse sau unitati de afacere strategice ale unei organizatii care sunt caracterizate de o mare raspandire pe piata si o crestere mica; Cash Cows produc fondurile necesare pentru dezvoltarea si suportul produselor noi sau care au un succes mai mic. Vezi Boston Consulting Group Portfolio Analysis Matrix; Dogs; Question Marks; Stars.
Products or strategic business units within the organisation's mix which are characterised by high market share and low market growth; Cash Cows produce the revenue required to develop and support less successful or newer products. See Boston Consulting Group Portfolio Analysis Matrix; Dogs; Question Marks; Stars.
