Perioada de timp dupa care nu poti anula o reclama programata fara a plati penalizari proprietarului de media. Aceasta perioada variaza in functie de tipul de media. Daca, totusi, campania este reprogramata atunci penalizarea poate fi redusa/evitata prin negociere.
The time after which it is not possible to cancel a booked advertisement without payment of a penalty to the media owner. The time allowed varies both between and within different media types. If a campaign is put back then the penalty may be reduced or avoided by negotiation.
