Stadiul de pregatire sau de necesitate in care se afla un consumator cu privire la cumpararea unui anumit produs; starile sunt de obicei urmatoarele: constientizare, cunoastere, legare, preferinta, convingere si cumparare.
The state of preparedness or willingness in which an individual consumer may be in regard to the purchase of a particular product; the stages are commonly listed as awareness; knowledge; liking; preference; conviction and purchase.
