Termen asociat in mod normal cu activitatea de sposorizare, prin care sponsorul programului detine un scurt moment de identificare sau 'billboard', adeseori doar 10 secunde, imediat sau inainte de o pauza publicitara. Alternativ, aceste scurte prezentari sunt favorizate de companiile TV in cadrul promo-urilor, in special in timpul emisiunilor importante sau in ore de maxima audienta.
Term normally associated with sponsorship activity, whereby the overall programme sponsor occupies a short identification spot or 'billboard', often just 10 seconds long, immediately prior to and/or following commercial breaks in the programme he has sponsored. Alternatively, these short slots are much favoured by TV companies for programme trailers or 'station identification', particularly during high profile or peak time programmes (see Billboard).
