Brand Revival

Revenirea unei marci care a disparut sau care a fost eliminata; reinvierea marcii, acolo unde numele brandului este inca puternic, este de obicei o strategie mai putin costisitoare decat aceea de creare a unui nou brand si poate sa aduca firmei un avantaj semnificativ intr-o piata matura.

The resurrection of a brand that is being harvested or which has previously been eliminated; brand revival, where the brand name is still strong, is often a less costly strategy than the creation of a new brand and may provide a firm with a significant advantage in a mature market.

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