Forta pe care o are o marca prin magnitudinea recunoasterii sale pentru a domina categoria din care face parte
The force a particular brand has to dominate its category through the magnitude of its recognition.
![[HR 2019] Denissa Mic: Angajatii au nevoie de o conectare la nivel emotional cu locul in care petrec minim 8 ore din zi](https://media.iqads.ro/2019/11/denissa-mic-cover-410.jpg)
Brand Power
Articole in care e folosit acest termen
![[Marketer Profile] Beatrice Cernatescu la 10 ani de marketing, cu un ochi pe emotie si cu unul pe vanzari](https://media.iqads.ro/2019/07/img-8889-cover-410.jpg)
![[Inspiration Archive] Bob Hoffman: It seems to me that, in many agencies, creativity is quickly and quietly becoming a support service](https://media.iqads.ro/2019/07/bh-cover-410.jpg)
![[Weekend Watch List] Obsesia poveștii](https://media.iqads.ro/2019/07/collage-55-2-cover-410.jpg)
![[Inspiration Archive] Martin Sorrell: "Advertising and marketing now are like running an election campaign without an election date"](https://media.iqads.ro/2019/06/fireshot-capture-177-sir-martin-sorrell-marketing-now-is-like-running-an-election-campai-www-youtube-com-cover-410.jpg)
![[Weekend Watch List] Departe, în viitor, acolo unde oamenii se vor putea mişca liber](https://media.iqads.ro/2019/05/collage45-cover-410.jpg)
![[Doi-zece, muzici noi] The Details, adică un grup de flăcăi și mândre care explodează ritmat cu muzică energică în aerul din urechile noastre](https://media.iqads.ro/2019/04/40877324-2198766450357881-4475649363187597312-o-cover-410.jpg)
![[Concluziile lui 2018] Dana Nae Popa: A fost ca o baterie AAA, din fericire, reîncărcabilă](https://media.iqads.ro/2019/01/dana-nae-popa-owner-managing-director-pastel-cover-410.jpg)
![[Adland neighbours] Jana Savić (McCann Belgrade): "Purchasing power is dictating dreams"](https://media.iqads.ro/2018/09/jana-savic-rastovac-cover-410.jpg)
![[Publicitatea in aer] Mihai Ene (THE SECRET SERVICE): Lipsa ideii creative se resimte masiv in executiile de pe radio. Si, apoi, lipseste si valoarea productiei](https://media.iqads.ro/2018/08/mihai-ene-cover-800-cover-800-cover-410.jpg)
