The clickable words in a hyperlink. In SEO, anchor text is a ranking signal to Google, as it provides context about the destination site. For example, if many websites link to one particular website using the anchor text “free stock photos”, Google uses that information to understand the destination site is likely a resource with free stock photos. Theoretically, that could help the stock photos website rank in Google for keywords related to stock photography.
![[Pe limba noastra] Laura Sandu: Cred că nu cunoșteam puterea cuvintelor. Nu-mi dădeam seama în ce măsură limba „cultă” este construită în jurul unei subiectivități privilegiate](https://media.iqads.ro/2021/06/laura-sandu-cover-410.jpg)
