Metoda simpla de determinare a bugetului (pentru advertising sau pentru alte activitati) in care suma alocata este egala cu suma pe care si-o permite organizatia; numita si What-We-Can-Afford Method, Affordable Method sau Metoda Arbitrara. Vezi Advertising Budget Determination.
A simple method of determining a budget (for advertising, etc) in which the amount allocated is the amount that can be afforded; also called the What-We-Can Afford Method, the Affordable Method and the Arbitrary Method. See Advertising Budget Determination.
