O metoda de post-testare a eficientei unei reclame sau a unei campanii publicitare; persoanelor interogate li se arata produse, nume de brand-uri, simboluri etc, pentru a analiza memoria acestora. Vezi Unaided Recall Test.
A method of post-testing the effectiveness of an advertisement or advertising campaign; respondents are shown products, brand names, trademarks, etc to assist their memories. See Unaided Recall Test.
