Sistem de control de marketing in care la finalul unei perioade de planning sunt facute corecturi cand rezultatele sunt sub asteptari; sunt facute rectificari cu scopul de a imbunatati situatia pentru perioada urmatoare de planning. Vezi Adaptive Control System; Marketing Control System; Reactive Marketing Control System; Steering Control System.
A system of marketing control in which corrective action is taken at the end of a planning period when marketing performance does not meet expectations; changes are made in an attempt to rectify the situation for the next planning period. See Adaptive Control System; Marketing Control System; Reactive Marketing Control System; Steering Control System.
