Masura de control de marketing folosita sa datermine daca resursele cheltuite pe advertising intr-o perioada data au depasit limita normala; cheltuielile totale de advertising sunt exprimate ca procent dintr-un total al veniturilor totale din vanzari.
A marketing control measure used to determine whether the amount spent on advertising in a given period was excessive; total advertising expenditure is expressed as a percentage of total sales revenue.
