Un termen folosit in cercetarea/modelarea de piata pentru a denumi suma GRP in perioada curenta si proportia GRP din perioadele precedente al carui effect, de obicei advertising recall, se presupune a fi continuat in perioada curenta. Acesta este calculate de obicei ca o proportie constanta care se continua de la o perioada la alta. (a se vedea definitiile GRP, Carry Over - trades cu 'a continua')
A term used in market modelling to mean the sum of GRPs in the current period plus a proportion of the GRPs from previous periods whose effect, normally advertising recall, is estimated to have carried over into the current period. This is usually calculated as a constant proportion carried over from one period into the next (see Carry-Over, GRPs).
