O abordare in marketingul global in care organizatia permite unui afiliat sau unui subsidiar sa stabileasca pretul dezirabil, care aduce profit pentru regiunea sa; se mai numeste si abordare policentrica. Vezi Extension Approach (abordarea extensionala), Geocentric Approach (abordarea geocentrica).
An approach in global marketing in which an organisation allows an affiliate or subsidiary to set the most desirable price, provided it is profitable, in its own region; also referred to as the Polycentric Approach. See also Extension Approach; Geocentric Approach.
