Termen care uneori e folosit pentru a descrie o abordare de marketing caracterizata de o accentuare a rezultatelor de vanzari pe termen scurt, mai mult decat pe dezvoltarea pe termen lung, si de lipsa inovatiei.
A term sometimes used to describe an approach to marketing characterised by an emphasis on short-term sales results rather than on long-term survival and growth, and by a lack of innovation.
