Forma de testare a pietei folosita pentru a testa beneficiile consumatorului, care implica o tehnica simulata de stocare mai mult decat o testare reala a pietei; se mai numeste si Laboratory Test Markets (Teste de laborator asupra pietei) sau Purchase Laboratories (Laborator de cumparaturi).
A form of market testing used for testing consumer goods which involves a simulated store technique rather than an actual test market; This is also referred to as Laboratory Test Markets and Purchase Laboratories
