CONTEXT:
Presentation: For the Little Union, Elfi decided to celebrate little great Romanians: those who moved the country forward, even if they didn't change the world. Especially since their ideas could only come in one place.
Context / Objectives / Challenges: The Little Union that we celebrate on January 24 became the perfect opportunity for the Romanian paper brand Elfi to communicate the achievements of Romanians, special ideas that helped the country move forward. These are not the ideas of great Romanians. They are ideas of little great Romanians.
Creative Idea/Implementation : The idea for the video is based on the comedian Costel, who presents the moments when little great Romanians came up with ideas and who deserve the Golden Throne, the ultimate prize for those who get their ideas on the throne.
The spot ends with a call to action for a contest where users can tag friends with great Romanian ideas.
The grand prize: a golden throne for the friend with ideas and a complete bathroom renovation for the nominator.
Results: Over 2.6 million views on YouTube and 1.3 million views on Facebook. More than 12,200 entries in the contest.
