CONTEXT:
Men tend to struggle more with colds compared to women. When a man catches a cold or gets the flu, it feels like the whole world stops. He's dying like Jesus in La Pieta. He complains about every symptom and requires special care. Women typically handle the illness more stoically, often taking care of both when they get sick at the same time.
Agency: Rusu+Bortun
Client: Biofarm
Brand: Bixtonim Xylo Aroma
Creative Director: Catalin Rusu
Senior Art Director: Stefan Vasilachi
Art Director: Lucia Parapiru
Junior Copywriter: Cristiana Trifu
Client Service Director: Miruna Macsoda
Rusu+Bortun este o agentie de strategie si manifestare creativa de brand. Conform Art Directors Club, Rusu+Bortun este printre cele mai creative agentii din Romania in 2022. Din 2008, Rusu+Bortun integreaza servicii... vezi detalii »
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